Our Story | BLENDi

BLENDi was built by a college founder to make healthy blending possible anywhere — no outlet, no countertop, no compromise.

BLENDi founder Jonathan Katz

We continue to push the limits of cordless blending.

BLENDi was built around one belief — that your protein shake shouldn't be clumpy, and you shouldn't need a corded blender to fix it.

From the gym to the office to the car, BLENDi gives you a smooth, lump-free shake wherever you are — no cord, no countertop, no compromise.

Jonathan Katz / CEO

8 Years of Memories

Take a walk down memory lane with some accolades and events over the years

First BLENDi prototype, December 2016

First Prototype — December 2016

Working with engineer Pat Vincenti, we took a drill battery and trigger, hot-glued it to the side of a gutted blender, and hardwired it in — proof that a portable blender was possible.

First pitch to investors, early 2017

First Pitch to Investors — Early 2017

Jon takes BLENDi in front of investors for the first time, armed with a prototype and a conviction that portable blending was the future.

Final prototype, May 2017

Final Prototype — May 2017

After working with 11 UMass engineers, the final prototype was locked in — powerful, compact, and ready for production.

First 300 units sold out

300 Units — Sold Out

The first BLENDi order arrived and sold out by December — proof the demand was real.

BLENDi Pro+ launch, 2022

2022 — Pro+ Created

The BLENDi Pro+ raised the bar — more power, ice-crushing capability, and 10 colors to match every lifestyle.

BLENDi Steel launch, May 2026

May 2026 — Steel Launched

The latest innovation that combines insulated drinkware with portable blending technology.

New: BLENDi Steel

A Portable Blender Built by Real Engineers.

The BLENDi Steel is the next generation of portable blending — built with double-wall insulated stainless steel so your shakes stay cold longer, without sacrificing the power to blend them smooth.

180Wof power
20 hrsdrinks stay cold
4 hrsdrinks stay hot
BLENDi Steel insulated portable blender
Mission & Vision

Smooth, fresh drinks — anywhere.

BLENDi exists to make smooth, fresh drinks possible anywhere — without a cord, a countertop, or a compromise. From day one, the goal has been simple: build something powerful enough to actually work, small enough to take anywhere, and easy enough that you use it every day.

Our Story

BLENDi started in a Springfield College dorm room in 2016. After identifying that there was no good cordless option for smooth, lump-free protein shakes on the go, founder Jonathan Katz began developing a solution from scratch.

After working with 11 University of Massachusetts engineers, the final prototype was designed and the first BLENDi blenders were produced in the summer of 2018. By December 2018, BLENDi had sold out of its first 300 units — and the brand has been growing ever since, now serving customers nationwide and earning features on The View, Live with Kelly & Ryan, and Good Morning America.

BLENDi over the years

As Featured In

Good Morning America The View Live with Kelly and Mark Fox and Friends CBS CNN Business Journals

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