By Jonathan Katz

Trendy BLENDi doesn’t just blend in

Blendi (Brookline, MA) blenders make smoother
smoothies and other taste treats, but it’s obvious
that the company understands there’s more to
color than décor, and more to blenders than color.
“At first, there may only be one BLENDi batery
blender in the family,” says Blendi CEO Jonathan
Katz, “but many find that family members each
want to take their own along to work or school or
exercise or activities or whatever. Before you
know it, color starts working like a name tag.
The BLENDi Pro+ 17-ounce portable blender
($59.99) is available in 10 colors: black, turquoise,
white, blush, rose red, lime, lavender, navy blue
or hot pink.
The new BLENDi X 24-ounce portable blender ($79.99) - today’s largest ice-crushing portable blender with
a motor speed of 20,000 RPM and a pulse mode – is available in 7 colors: black, white, mint, turquoise,
pink, purple and forest green.
Color can also help identify BLENDi-made preparations, which can include salsa, salad dressings and baby
food as well as smoothies, shakes, cocktails, mocktails and more.
A BLENDi blender can crush an ice cube or two in 1-2 blend runs. It can handle vegetables, fresh, dried or
frozen fruits (cut into sensible sizes), many kinds of liquid ingredients (water, milk, oil, vinegar, fruit juices
and more), yogurt, ice cream or sherbet (let it soften), powders, cereal, even chocolate (and other) chips.
Every BLENDi can convert to a water botle or a travel container, comes with a protective blade cover and
has a no-mess spout top with an extra D-loop keeper to keep an accidental press on the flip-open buton
from turning into an accident.


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